MARKETING

Jaipur Dairy sells its milk & milk products through a network of over 4500 retail outlets spread over Jaipur city and near by 100 towns. The retailers are the most important segments of Jaipur Dairy and are given all care and attention. They are regularly trained on various aspects of Customer satisfaction. We have ensured that the consumer should not travel / walk more to fetch milk for his / her daily consumption. With this intention, strong networks of retail outlets have been made. Supply of liquid milk is made twice a day for benefit of the consumers. Liquid milk is dispatched to rural area through a contracted fleet of insulated vehicles. Jaipur Dairy was among the first 8 dairies to be selected by NDDB for countrywide launch of Mnemonic symbol campaign. Now we have shifted to our symbol to make our brand more prominent in Rajasthan.

The milk and milk products are sold through a network of a mix of own, shop agencies, various institutions and Saras Milk Parlors.

vJaipur Dairy has taken utmost care to satisfy and delight its customers and consumers. We have launched many consumers’ incentive and sale promotion schemes during last few years like ‘Double Dhamaka’, ‘Triple Dhamaka’,Saras Dhoom, ‘Home Delivery Schemes’ etc. The ‘Customer Satisfaction Index’ is an indicator of the performance of the Jaipur Dairy.

One of the series of Saras Milk Parlour

Jaipur Dairy has also started marketing ghee in rural area through dairy cooperative societies. The results of the same have been overwhelming and presently we are selling over 70 MT per month of ghee through DCSs. 

Distribution Network


Distribution channel can be divided in two categories:-

a) Urban Distribution Network

b) Rural Distribution Network

Urban Distribution Network

a) Milk Distribution Network

Earlier Distribution Network

1. Fourteen Distributor in 2003 for Milk supply.

2. Two Vehicles For Department supply.

Current Distribution Network :

1. Twenty Seven Zones.

2. Twenty Seven Distributors one distributor for one Zone.

3. Two Vehicles (207) for retail Stores Milk & Milk products supply.

4. Three Vehicles for department supply i.e. Army Supply, Hospital Supply etc.

b) Fresh Product Distribution Network

Earlier Distribution Network:

1. Fifteen Distributors in 2003 for Fresh Product Supply in Jaipur City

2. Two Distributor for exclusive Saras Parlour supply.

Current Distribution Network:

1. 22 Distributors for fresh product supply in Jaipur City.

2. Two Distt. for exclusive Saras Parlour supply.

3. One mobile vehicle for M.B 186 (RCDF), 147(Secretariat), 116(Vidhansabha) supply.

c) Ghee Distribution

Current Distribution Network:

Twenty Distributors.

d) Ice-cream Distribution

1. Two Distributors for Ice-cream supply in Jaipur City.

2. One vehicle for M.B 186 (RCDF).

Rural Distribution Network

a) Milk Distribution Network

Earlier Distribution Network:

Eleven Distributors for eleven Routes.

Current Distribution Network:

Sixteen Distributor for 16 Routes ( One Distributor for one Route).

b) Fresh Product Distribution Network

Earlier Distribution Network:

Two Distributor & 11 Milk Distributor also supply F.P in Rural Areas.

Current Distribution Network:

Four Distributor & 16 Milk Distributor also supply F.P in Rural Areas.

c) Ghee Distribution

Earlier Distribution Network:

1. Fifteen Distributor for Ghee Distribution.

2. Jaipur Dairy has also started marketing Ghee in rural areas through dairy cooperative socities.

Current Distribution Network:

1. Twenty Eight Distributor for Ghee distribution.

2. Jaipur Dairy has started marketing ghee in rural areas through dairy cooperative socities. The results of the same have been overwhelming and presently we are selling over 70 MT per month of ghee through DCS's

d) Ice-cream Distribution


Retail Outlet Network


Jaipur Dairy selles its milk & milk products through a network of over 1800 retail outlets spread over Jaipur city and near by 50 towns in 2003 and currently Jaipur Dairy has a network of over 4500 Retails outlets over Jaipur City and near by 100 towns. Outlets of Saras Categorization as under:

* Booths

* Shop Agencies

* Instituions

* Saras Parlour

 

Retail Outlet Network in Urban Areas

* Booths - 585

Jaipur Dairy Own Booth - 200
Private- 385

* Shop Agency- 3295

* Parlour's Seventy Two run by Private Party.

Milk Booth- 186 ( RCDF) Parlour run by Jaipur Dairy

Milk Booth- 1581 run by Jaipur Dairy.


* School, Colleges, Hotels, Hospitals- Two Hundred.

* Modern Trends- Seven

1. More for U

2. Spencer

3. Reliance Fresh

4. Hyper City

5. Vishal Mega Mart

6. Big Bazar

7. Big Shopper's

* Canteens - Five

1. Vidhansabha

2. Secretariat

3. Amer run by Jaipur Dairy

4. S.M.S Hospital

5. MNIT run by Private party through Jaipur Dairy

* Departments : Thirty Eight which is listed in Jaipur Dairy

Retail Outlet Network in Rural Areas

* Shop Agency - 580

* Parlours- 6 Rural Parlours & 2 Highway Parlours

* Milk Collection Centre - 20

Distribution for Delhi Supply

* Distribution of SARAS products in Delhi One Sole Distributor and two distributors.

* One Milk Parlour also run by Jaipur Dairy at Bikaner House Delhi.